Pro-crypto legal expert Bill Morgan has once again voiced his confidence in XRP, declaring his intent to continue aggressively purchasing the token, despite what he calls “terrible demand.” His remarks come amid growing anticipation over the potential approval of spot XRP exchange-traded funds (ETFs), which could significantly alter the asset’s market trajectory.
In a recent post on X, Morgan explained that the current lackluster sentiment around XRP is precisely what motivates him to double down on his investment. He pointed out that leading institutions filing for crypto ETFs have consistently listed XRP alongside Bitcoin, Ethereum, and Solana—excluding other high-market-cap tokens like USDT and BNB. According to Morgan, this recognition by institutional players reinforces XRP’s critical position in the crypto ecosystem and validates its long-term potential.
Morgan’s comments followed news that asset manager GraniteShares submitted a new filing for an XRP ETF. The proposed fund includes both 3x leveraged long and short positions, offering investors amplified exposure to XRP’s price movements. This filing mirrors existing products for other major cryptocurrencies and signals growing institutional interest in XRP despite its current price struggles.
Responding to critics who cautioned against what they termed “panic buying,” Morgan reminded his followers that his initial XRP buys were made when the token was trading below $0.50—levels that have already yielded strong gains for him. He emphasized that, in his view, current market conditions represent a moment of opportunity rather than risk.
Morgan’s optimism isn’t limited to ETF speculation. He highlighted growing corporate adoption of XRP as a treasury asset, citing recent strategic purchases, including a $17 million acquisition by Reliance Group Global. He has previously noted similar moves from firms like VivoPower and Gumi. Altogether, he estimates that up to ten corporate treasuries could eventually hold XRP worth a combined $11.5 billion, assuming all proposed acquisitions proceed as planned.
Addressing criticism about XRP’s low token burn rate, Morgan defended the altcoin’s model. He argued that the practice of burning tokens to artificially boost scarcity—and thereby value—is a sign of weakness rather than strength. XRP, he explained, doesn’t need to rely on such mechanisms because it holds intrinsic utility and value. The XRP Ledger burns a small amount of XRP with each transaction, but due to the network’s low fees, the volume of tokens destroyed remains minimal. In Morgan’s view, this is not a flaw but a feature, reflecting the efficiency and scalability of the network.
At the time of writing, XRP is trading at approximately $2.81, showing a slight dip over the past 24 hours. Despite the short-term price volatility, Morgan remains steadfast in his belief that XRP is significantly undervalued, particularly when measured against its growing real-world use cases and pending ETF developments.
The surge of ETF applications has sparked renewed interest in XRP, with many analysts speculating that it could follow a trajectory similar to that of BNB, which once rallied to over $1,300. While such predictions remain speculative, they fuel bullish sentiment among XRP supporters who believe the token has yet to reach its full potential.
Furthermore, recent advancements in the XRP Ledger, including the integration of artificial intelligence functions, suggest that Ripple is committed to pushing the boundaries of blockchain innovation. These developments could enhance the utility and appeal of XRP in sectors like finance, logistics, and data management.
It’s also worth noting that the broader regulatory climate around cryptocurrencies is shifting. As U.S. regulators begin to provide more clarity on crypto classifications and investor protections, assets like XRP that already have some legal precedent—such as Ripple’s partial court victory against the SEC—may benefit from a more favorable environment.
From a macroeconomic perspective, the weakening of fiat currencies and rising global inflation have encouraged some investors to look for alternative stores of value. XRP, with its fast transaction times and low fees, is increasingly being considered not just as a speculative asset but also as a viable tool for cross-border payments and digital settlements.
In conclusion, Bill Morgan’s continued investment in XRP reflects a strategic bet on both the token’s institutional adoption and its underlying technological strengths. While market sentiment may currently appear bearish, the convergence of ETF interest, corporate treasury adoption, and network upgrades suggests that XRP could be poised for a significant revaluation. Investors who share Morgan’s long-term view may see today’s prices not as a warning sign, but as an opportunity.